Healthcare Reform, Key Initiatives – Timing and Implications | healthcare

Healthcare Reform OverviewThe Patient Protection and Affordable Care Act will have a profound effect on healthcare providers, including reductions in reimbursement to hospitals and physicians; focus on value based purchasing – higher quality and lower costs; financial incentives and penalties tied to clinical quality outcomes and a transition away from fee-for-service payment to bundled payments and Accountable Care Organizations (ACOs).Healthcare Providers: Recommended ResponsesHealthcare organizations developing plans to respond to reform initiatives must create a path for the organization that:
Aligns the board, executive staff, medical staff, and clinical staff
Implements measurement, monitoring and benchmarking systems for costs and quality
Streamlines processes to enhance clinical outcomes and reduce costs
Integrates information technology, including electronic health record technology, with clinical and administrative processes to support care management across all settings
Focuses on improving clinical performance through evidence based medicineIt will be critical for organizations to get a clear understanding of their strengths and weaknesses relative to each reform initiative.Thriving under reform initiatives will require organizations to evaluate the entirety of their business, optimizing operations in all areas to enhance net revenues and reduce labor, supply, drugs and other costs. The goal should be to achieve or beat ‘best’ quartile performance.Hospitals must continue to improve quality while increasing cost effectiveness.Hospitals should undertake an in-depth evaluation of what service lines are crucial for their success – and which lines might be scaled back or divested based on funding limitations.Healthcare reform will forever alter the landscape of medical care in the U.S.Hospitals will have to align medical staff to address quality of care and comprehensive performance improvement under healthcare reform measures.An organization’s ability to collaborate with physicians to redesign clinical processes, minimize unnecessary services, lower readmission rates, and reduce hospital acquired conditions will be critical to their success under reform.Hospitals now not only need margins to meet their missions, they need margins to meet the demands of reform.Short-term and long-term savings from critical performance improvements will help position organizations to succeed under reform and beyond.While many of the ramifications of healthcare reform and its effect on hospitals remain to be seen, one thing is certain: there will be less money in the system to go around.

SEO In Online Business | SEO and SEM

For many CEOs, the term SEO (“search engine optimization”) will mean very little, or perhaps Some Extra Outlay. It need not be that way; you don’t have to feel you are standing in a dark corner, giving money to strangers, to get you in the search engines. The online business world can be complicated, especially when it comes to learning about internet marketing.There are numerous acronyms that you’ll run across, such as SEO and PageRank, just to name a few. SEO is the best option to select, to guide you and help you to develop, in internet marketing.Because of the increased development in technology, usage of the internet encouraged people to do business on online. Creating the website on the internet is easy, but promoting it is a little difficult. Without the help of the experts it is difficult to develop in the field.The good and the badThere are also good internet marketing (white hat) strategies to remember and unethical practices (black hat), which you should rather avoid, for dread of being penalized by search engines. All of this is certainly enough to make even the smartest of people a little dazed and confused.So if you’re not sure at all how internet marketing works or you need a refresher, there are certain points you need to know.Marketing with a differenceInternet marketing is using marketing strategies that are for the search engines. You use internet marketing to attract humans and real visitors to your websites. The techniques used to achieve the end results, are essentially food for the Google giant and other major search engines.Increasing your page-rank, has everything to do with making search engine crawlers aware of how popular your website is. But the end result is acquiring more search engine organic traffic.Internet marketing techniquesTwo terms that you’ll definitely come across during your internet marketing experience, is SEO and SEM. Even though on many occasions these two phrases are used interchangeably, they have slightly different meanings.The first term SEO has everything to do with optimizing your website to be more readable for engine crawlers. The second abbreviation SEM involves marketing your site throughout the World Wide Web to increase your rankings and search engine results placement. However, these two internet marketing terms have a lot of overlapping techniques when it comes to putting them into practice for your website.Optimizing your websiteThe first means of putting your internet marketing into practice is through the optimization of your entire website. Title tags, which have been used consistently by search engines over the years, are crucial to getting your site indexed and ranked, in the appropriate area in which you require it.The Meta description tag is important, because it helps to increase your ranked page CTR in the search results. It is also important, having relevant keywords or keyword phrases throughout your site. These keywords tell search engine crawlers that your website is relevant and matches up to your topic.


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